GEO · AEO · AI SEOGenerative engine optimization to get cited by AI answers.

When buyers ask ChatGPT, Gemini, Perplexity or Google AI Overviews for a recommendation, the answer names a few businesses. GEO is the work that makes yours one of them.

  • Entity, content and schema work AI systems rely on
  • Tracking of AI mentions and AI referral traffic
  • Built on solid SEO, because AI answers draw from search
  • 5.0 19 Google reviews
  • 150+brands served
  • 78,000+leads generated
  • 10+years in marketing

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In short

What generative engine optimization actually is

Generative engine optimization (GEO) is the practice of making a business easy for AI systems to find, understand, trust and cite in their answers. It overlaps with SEO and answer engine optimization (AEO). The difference is the goal: not only ranking a page, but being named in the answer an AI writes.

Also called
AI SEO, AEO, LLM SEO, AI search optimisation
Platforms
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Copilot
Core work
Entity clarity, citable content, schema, reviews and mentions on trusted sites
Measured by
AI mentions, citations and referral traffic from AI tools
Works with
Technical SEO and content, which most AI answers draw on
  • +390% organic traffic · IT services company
  • 820 leads generated · Software testing company
  • 106K search clicks · Tiles manufacturer
  • 1,486 leads generated · Web development agency
What’s included

The work that gets you into AI answers

Each part targets a signal AI systems use when choosing what to cite.

Audit

AI visibility audit

How ChatGPT, Gemini, Perplexity and AI Overviews describe you and your competitors today.

Entity

Entity & brand clarity

Consistent business facts across your site, profiles and directories, so AI systems know exactly who you are.

Content

Answer-first content

Pages that answer buyer questions directly, with clear facts, comparisons and data AI can quote.

Schema

Structured data

Organization, Service, FAQ, Article and Person schema that makes your content machine-readable.

Authority

Mentions & citations

Reviews, listings and mentions on the sites AI tools trust and quote.

Technical

Crawlability for AI bots

Fast, crawlable pages and sensible robots rules for AI crawlers.

Measurement

AI mention tracking

Prompt tracking and GA4 reports for referral traffic from AI tools.

Before you hire

Questions about GEO and AI search

Straight answers to the questions business owners ask most before they decide.

Is GEO different from SEO?

GEO builds on SEO. Google’s AI features and most AI assistants draw on search results, so technical SEO and strong pages still matter. GEO adds entity clarity, answer-first content, structured data and off-site mentions aimed at being cited.

Can you guarantee my business will appear in ChatGPT?

No one can honestly guarantee that. AI answers vary by question, user and model. What GEO does is improve the signals that make citation more likely, and track how often it happens.

How do I know if AI tools mention my business today?

Ask the questions your buyers would ask, in several AI tools, and note who gets named. The free check on this page does exactly that for your market.

Which businesses benefit most from GEO?

  • B2B and service businesses whose buyers research before contacting anyone
  • Businesses competing on expertise, such as consultants, clinics, institutes and agencies
  • Brands in categories where people ask for recommendations
How it works

How a GEO engagement runs

  1. AI visibility audit

    Prompts, competitors and citations mapped.

  2. Entity fixes

    Business facts made consistent everywhere.

  3. Content & schema

    Answer-first pages and structured data.

  4. Mentions

    Reviews, listings and third-party mentions.

  5. Track & refine

    Monthly AI mention and traffic reports.

Checklist

Is your business ready for AI search?

Tick what is already true for your business.

0/7Tick the boxes to see your score
Why work with me

GEO that’s measured, not just a buzzword

Typical offerWorking with me
Starting pointGeneric checklistAudit of real prompts in your market
ContentMore blog postsAnswer-first pages built to be cited
Off-siteIgnoredReviews, listings and mentions
ReportingRankings onlyAI mentions, citations and AI referral traffic
Results

Numbers from real campaigns

Client names stay private. These are results from campaigns I planned and ran.

+390%organic trafficIT services company · 7.56M search impressions and 200+ qualified SEO leads
SEOContent
820leads generatedSoftware testing company · 404 from organic search, 4.3M impressions
SEOLead gen
106Ksearch clicksTiles manufacturer · organic traffic up 40%, 15–20 keywords in Google top 3
SEO
1,486leads generatedWeb development agency · organic traffic up 259%, 473 organic leads
SEOCRO
Pranav Veerani seated at his desk in a modern office
Pranav Veerani explaining a marketing strategy in front of analytics screens

24+eBooks written

About

Hi, I’m Pranav.

I’m a digital marketing consultant and trainer based in Ahmedabad. For over a decade I’ve planned, run and fixed marketing for 150+ brands and generated 78,000+ leads along the way.

My clients range from IT and SaaS companies to real-estate developers, institutes, clinics and D2C labels. I’m an engineer by training, so I treat marketing like a system: measure everything, fix the biggest leak first, then scale what works.

I also teach. As founder of FSIDM, I train students, professionals and business owners in practical, AI-powered digital marketing, using the same playbooks I use with clients. And through Unity Sangam, I help IT companies get discovered by the businesses that need them.

Away from the screen: swimming, long motorcycle rides, solo trips to Goa and Udaipur, and a growing cactus collection.

  • SEO · AEO · GEO · LLM SEO
  • Google, Meta & LinkedIn Ads
  • Funnels & CRO
  • GA4 & Looker Studio
  • AI automation
Google reviews

What clients say

5.0
★★★★★19 reviews on GoogleRead them on Google
  • ★★★★★
    Pranav Veerani is one of the most reliable and knowledgeable digital marketing consultants I’ve come across. His strategic thinking, deep understanding of digital platforms, and practical execution helped us gain visibility, quality leads, and structured growth. He’s not just a consultant — he’s a trusted growth partner. Highly recommended for any business looking to scale digitally.
    Dr.SATISH BHALIYAGoogle review
  • ★★★★★
    Pranav Veerani is, without a doubt, the most effective digital marketing consultant I’ve had the pleasure of working with—sharp strategies, measurable results, and unwavering professionalism. Will highly recommend.
    Amisha JainGoogle review
  • ★★★★★
    Thanks to Pranav, we saw a 200% jump in leads and a solid improvement in our Google rankings. Couldn’t ask for more!
    Lukka RaviGoogle review
  • ★★★★★
    We struggled with lead quality before Pranav came in. His funnel approach brought in the right audience at the right time.
    RAhil ShahGoogle review
  • ★★★★★
    Thanks to Pranav’s guidance, we turned our underperforming campaigns into profitable ones. He explained complex strategies in simple language and always kept us in the loop.
    Mahavir sinh PrajapatiGoogle review
  • ★★★★★
    Pranav’s SEO audits are sharp, detailed, and actually useful. We found critical issues others had missed. He helped us scale using different marketing strategies. Thank you Pranav!✨✨
    astha yadavGoogle review
  • ★★★★★
    Pranav is very helpful and caters to the need of his clients efficiently with maximum results, He has a great personality and great understanding of business which makes it easier to work with him.
    Pratyakash DharukawalaGoogle review
  • ★★★★★
    It felt like we had a marketing partner, not a vendor. Pranav took time to understand our goals and delivered accordingly.
    mahir gajjarGoogle review
  • ★★★★★
    What I admire most about Pranav is his ability to combine strategy with empathy. He understands business goals and knows exactly how to reach them using digital tools.
    MishalGoogle review
  • ★★★★★
    Working with Pranav was the best decision we made for our digital journey. Everything became structured and measurable.
    Tilak PGoogle review
  • ★★★★★
    One of the best consultants in Ahmedabad — Pranav brings clarity, results, and true partnership to every project.
    Deep ShahGoogle review
  • ★★★★★
    Best Man to connect for digital marketing, Performance marketing & Campaigns projects. He’s your go to man who possess excellent Knowledge, skills & problem solving ability.
    Dharmik BagthariyaGoogle review
  • ★★★★★
    Pranav is calm, focused, and extremely good at what he does. I’ve referred him to three others already!
    Ankur SinhaGoogle review
  • ★★★★★
    He combines analytics with creativity. His campaigns look good and perform even better!
    Shaishav ShahGoogle review
  • ★★★★★
    He doesn’t overpromise—he over delivers. That’s rare in the marketing world.
    bhavya mehtaGoogle review
  • ★★★★★
    Working with Pranav has been a great experience. He understands digital marketing well and is always open to sharing ideas and solutions.
    Princy NarechaniyaGoogle review
  • ★★★★★
    Excellent work, Appropriate guidance must be appreciated
    Rutvik GohilGoogle review
  • ★★★★★
    Very helpful for my business nd good personality
    Bhavya ShahGoogle review

Recommended on LinkedIn

See all on LinkedIn

I have worked with many professionals throughout my journey, but Pranav was a unique one to work with. I started my work journey with him, and he helped me understand the company’s internal process. With years of experience under his belt and in-depth knowledge of SEO and social media strategies, he is a full-stack digital marketing professional.
His work ethic is pristine, and he is easily adjustable to any given situation. His ability to go out of his way to help others has made him stand out. Thanks a lot for making my work easier every day.

Avirup PanSenior content writer · Reported to Pranav directly

Pranav is absolutely terrific at what he does. I was blown away to see how effortlessly he does things.

If you're looking for someone who can not only talk SEO but also walk the walk, Pranav is your go-to expert. Super analytical, very strategic, and incredibly smart. Absolute gem of a person. It's great to work with him.

Highly recommended for even the most complex SEO works to skyrocket your websites or apps to top ranks.

Ankur SinhaTechnical writer, B2B SaaS · Worked on the same team

Pranav is amazing at his job!! He is an inspiration to the rest of us as he always went the extra mile and found great ways to quickly solve problems, I highly recommend him.

Bansari ShahColleague · Worked together on different teams

Working with pranav has been an absolute pleasure. His enthusiasm, determination and knowledge is excellent. Pranav goes above and beyond to make sure that every task he works on is delivered spot-on. I would highly recommend pranav since he is one of the best digital marketer I’ve ever worked with!

Himali SalotMarketing specialist, B2B technology · Worked on the same team

Pranav Veerani started working with me as a Digital Marketing Intern. The role included basic SEO strategies, Research & Analysis and later expanded his role into all digital verticals.

His energy to make things happen was contagious and it helped us achieve great goals. One of the best Digital Marketer we had for sure.

He is a highly focused person as well as analytical and can add to any team he is a part of.

Jagat JoshiCo-founder · Managed Pranav directly

Pranav's enthusiasm is off the charts. He is an excellent team mate and very hard working. Pranav positive attitude makes him great to work with him. He has great communication skills and handles the tasks with utmost responsibility. He would always be an assest in the organization he works in. Pranav has my highest recommendation.

Shalin PatelMarketing manager · Colleague
FAQ

Generative engine optimization: FAQs

What is generative engine optimization (GEO)?

GEO is the practice of making a business easy for AI systems such as ChatGPT, Gemini, Perplexity and Google AI Overviews to find, understand, trust and cite in their answers.

What is the difference between GEO, AEO and SEO?

SEO helps pages rank in search results, AEO (answer engine optimization) shapes content into direct answers, and GEO focuses on being cited in AI-generated answers. In practice they work together.

How long does GEO take to show results?

Entity and schema fixes can be picked up within weeks; content and mentions build over a few months, similar to SEO.

How do you measure GEO?

By tracking how often AI tools mention or cite the business for a defined set of buyer questions, and by measuring referral traffic from AI tools in GA4.

Does GEO replace SEO?

No. Most AI answers draw on search results and well-ranked pages, so strong SEO remains the foundation of GEO.

Do you offer GEO outside Ahmedabad?

Yes. GEO work is done online for businesses anywhere in India and abroad.

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Pranav Veerani, generative engine optimization services