Hey café owners, future Starbucks-killers, and caffeine kings & queens of Ahmedabad (or wherever you’re brewing magic)…
Let’s talk business.
You’ve got the ambience. You’ve got the coffee that slaps. You’ve got the aesthetic plants, rustic chairs, fairy lights, and even a playlist that screams “chill vibes only.”
But one thing’s missing — customers who keep coming back and bring their friends.
No worries. I got you.
Let’s brew up some solid marketing strategies to make sure your café isn’t just a place — it becomes the place. 😎
1️⃣ Google My Business – Your Digital Front Door
First thing first — if you’re not on Google My Business (GMB), are you even open?
Most people search “Best café near me” before they even wear pants. If you’re not showing up there, you’re losing easy customers.
Do this:
- Add stunning pics of your space, food, and drinks
- Update hours, address, and number (please don’t make them guess 🙄)
- Get those 5-star reviews (and respond to them!)
- Post updates like “New Hazelnut Latte Drop 🔥”
GMB is free. And it works harder than half your paid ads. 💯
2️⃣ Instagram Reels – The New Word of Mouth
If your café isn’t Reels-ready, you’re missing the FOMO crowd.
People eat with their eyes first. That latte art? Reel it.
That brownie that melts on touch? Reel it.
That dog-friendly table where Simba the Golden Retriever chills every Sunday? YES, Reel it.
Pro tips:
- Use trending audio
- Show behind-the-scenes (people love BTS)
- Run a reel-based contest — “Tag your coffee buddy and win a free brunch!”
Reels = Reach. And Reach = Revenue.
3️⃣ Menu Engineering + QR Code Magic
Let’s be real — people love scanning QR codes.
Use that to your advantage:
✅ Link it to your Instagram
✅ Offer secret menu items for QR scanners only (yesss, exclusivity!)
✅ Collect feedback easily
Plus, use your menu like a marketing tool:
- Highlight bestsellers
- Add emojis (yes, it works)
- Throw in some humor:
“This brownie fixes bad moods (scientifically unproven but spiritually accurate)”
4️⃣ Influencer Collabs (Local > Viral)
You don’t need a Bollywood star.
You need the local foodie influencer who knows Ahmedabad better than Google Maps.
Invite them for a tasting, offer a photogenic corner, and let them do their thing.
Remember: 1000 local followers > 10K random ones from Timbuktu
5️⃣ Themed Nights or Events
People LOVE events. Give them a reason to visit beyond just coffee.
Some ideas:
- Open Mic Thursdays 🎤
- Board Game Sundays 🎲
- “Work From Café” Discounts on Mondays
- Pet Friendly Fridays 🐶
Bonus: Promote it as a weekly ritual. They’ll start blocking their calendar for you.
6️⃣ Loyalty Program (But Make It Cool)
Don’t do the boring “Buy 9, get 1 free.”
Do something like:
- “Every 5th coffee earns you a shoutout on our Insta story ☕📸”
- “Refer a friend, and both get brownie points. Literally.”
People love being rewarded — especially in public. 💁♀️
7️⃣ Email & WhatsApp Marketing
Yes, it still works (if done right).
Build a list:
- Offer free dessert for signing up
- Send weekend menu updates
- Exclusive offers for subscribers only
- Reminders like: “Hey, haven’t seen you in a while… your favorite Mocha misses you ☕💔”
Humanize it. Don’t sell — connect.
🔥 Final Shots (Espresso-style)
Cafés aren’t just about food and drinks anymore.
They’re experiences, moods, and Instagram stories waiting to happen.
So if you’re ready to go from “just another café” to Ahmedabad’s most happening coffee spot, start implementing these strategies.
Need help with GMB, Reels, influencer collabs or getting your first 1,000 local followers?
You know who to call. 😉
– Pranav Veerani
Your digital coffee buddy ☕💻