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Ad Waste Audit: 10 Places You’re Losing Budget (And How to Fix It)

Whether it’s Google Ads bleeding budget in the background, Meta Ads hitting the wrong crowd, or your CRO ghosting conversions—this guide breaks down the biggest silent killers of ad ROI.
And yes, we also tell you exactly how to fix them.

Perfect for:
📊 CMOs who can’t justify last month’s ad spend
🧑‍💼 Founders tired of “optimizations” that don’t optimize
📈 Agencies looking to impress clients (and stop the bleeding)
💸 Anyone spending more than ₹10K/month on ads

📖 What’s Inside?

Broad Match Drama
How lazy keyword targeting quietly drains your Google Ads wallet.
Meta Misfires
You’re not targeting buyers. You’re interrupting strangers.
Landing Pages That Convert… Air
Traffic is pointless if the page smells like 2011.
No UTM, No Peace
Not tracking? You’re not marketing. You’re gambling.
Lifetime Budgets = Lifetime Regrets
Why daily budgets > lifetime (and how to fix the pacing mess).
The Abandoned Cart Catastrophe
Retargeting isn’t just a buzzword — it’s money on the table.
Message-Ad Madness
Stop sending DMs that feel like cold calls.
“Lookalike” Isn’t “Copy-Paste”
Poor custom audience logic leads to… poor results.
Wrong Objective = Wrong Results
Traffic ≠ leads. Impressions ≠ sales.
The “Let’s Try Everything” Fallacy
A little focus goes a long way. Spray-and-pray is budget suicide.

👨‍💼 Author:

Pranav Veerani
Digital Marketing Consultant & Campaign Recovery Specialist
From eCom brands to colleges to SaaS, he’s helped rescue ad budgets big and small from the jaws of waste.

“This guide is your ad budget’s insurance policy—minus the fine print.”

✅ What You’ll Gain

✔️ Crystal-clear diagnosis of what’s killing your campaigns
✔️ Fixes that don’t require 10 tools or a PhD in PPC
✔️ Laughs, gasps, and maybe a few uncomfortable truths
✔️ Confidence to take back control of your marketing budget