- List of 70+ Best Digital Marketing Books in 2022
- Best Digital Marketing Books in India 2022
- Google Adwords for Beginners by Cory Rabazinsky
- Permission Marketing by Seth Godin
- Social Media All-in-One for Dummies by Jan Zimmerman and Doug Sahlin
- Email Persuasion by Ian Brodie
- Traction by Gabriel Weinberg & Justin Mares
- Building a Story Brand by Donald Miller
- Sold Out by Sorav Jain
- Become a Brand by Sorav Jain
- Hacking Growth by Seth Ellis & Morgan Brown
- The Webinar Way by Sherri Rose
- Epic Content Marketing by Joe Pulizzi
- Jab, Jab Right Hook by Gary Vaynerchuk
- New Rules of Marketing and PR by David Meerman Scott
- Digital Marketing Strategy: An Integrated Approach to Online Marketing By Simon Kingsnorth
- Shoot The HiPPO: How to be a killer Digital Marketing Manager By Tom Bowden & Tom Jepson
- Digital Marketing By Dave Chaffey & Fiona Ellis-Chadwick
- Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies By PR Smith & Ze Zook
- Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers By Russell Brunson
- Brand Storytelling: Put Customers at the Heart of Your Brand Story By Miri Rodriguez
- Marketing 5.0: Technology for Humanity By Philip Kotler
- Digital Marketing Analytics: In Theory And In Practice By Kevin Hartman
- Digital Branding By Daniel Rowles
- The Whole Marketer: How to become a successful and fulfilled marketer By Abigail Dixon
- FAQs
The use of the internet to promote your company or business is known as digital marketing. Social media, blogs, websites, emails, and other digital marketing channels are examples.
You’re probably wondering why, in this day and age of digital marketing, books are still relevant. These books, on the other hand, will provide you with a thorough understanding of all of the core subjects and will aid in the development of your analytical skills.
These best-sellers speak volumes about the authors’ depth of knowledge, as evidenced by their tried-and-true methods and expertise in the field. These books can really add value to your marketing efforts by providing tips and tricks as well as actionable strategies.
Digital marketing is continuously evolving, and staying ahead of the competition can be difficult at times. With new novels being released on a weekly basis, it can be difficult to decide which ones are worth your time.
But first, for all book enthusiasts,What books should I read for digital marketing? Here is a selection of the top and must-read digital marketing books.
List of 70+ Best Digital Marketing Books in 2022
| Digital Marketing Books | Authors | Rating |
|---|---|---|
| Jab, Jab, Jab, Right Hook | Gary Vaynerchuk | 4.6/5 |
| Digital Marketing For Dummies | Russ Henneberry and Ryan Deiss | 4.2/5 |
| Building a StoryBrand: Clarify Your Message So Customers Will Listen | Donald Miller | 4.6/5 |
| Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less | Joe Pulizzi | 4.5/5 |
| Digital Marketing Strategy: An Integrated Approach to Online Marketing | Simon Kingsnorth | 4.5/5 |
| Youtility | Jay Baer | 4.6/5 |
| They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer | Marcus Sheridan | 4.7/5 |
| Contagious: Why Things Catch On | Jonah Berger | 4.6/5 |
| Marketing 4.0 | Hermanwan Kartajaya, Iwan Setiawan, and Philip Kotler | 4.4/5 |
| Hooked: How to Build Habit-Forming Products | Nir Eyal | 4.6/5 |
| Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content | Ann Handley | 4.5/5 |
| Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success | Morgan Brown and Sean Ellis | 4.6/5 |
| The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly | David Meerman Scott | 4.4/5 |
| This is Marketing: You Can’t Be Seen Until You Learn To See | Seth Godin | 4.5/5 |
| Influence: Science and Practice | Robert Cialdini | 3.8/5 |
| Content Inc.: How Entrepreneurs Use Content to Build … | Joe Pulizzi | 4.5/5 |
| Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity | Avinash Kaushik | 4.5/5 |
| The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly | David Meerman Scott | 4.4/5 |
| Social Media Marketing All-in-One for Dummies | Doug Sahlin and Jan Zimmerman | 4.0/5 |
| The Art of SEO: Mastering Search Engine Optimization | Eric Enge, Jessie Stricchiola, and Stephan Spencer | 4.5/5 |
| Permission Marketing: Turning Strangers Into Friends And Friends Into Customers | Seth Godin | 4.4/5 |
| What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint | Nicholas J. Webb | 4.1/5 |
| Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too | Gary Vaynerchuk | 4.5/5 |
| Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising | Ryan Holiday | 4.3/5 |
| Ogilvy on Advertising | David Ogilvy | 4.6/5 |
| Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization | Olivier Blanchard | 4.4/5 |
| Hug Your Haters: How to Embrace Complaints and Keep Your Customers | Jay Baer | 4.4/5 |
| Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels | Russell Brunson | 4.6/5 |
| Top of Mind: Use Content to Unleash Your Influence and … | John Hall | 4.3/5 |
| Purple Cow: Transform Your Business by Being Remarkable | Seth Godin | 4.3/5 |
| The 22 Immutable Laws of Marketing | Al Ries and Jack Trout | 4.6/5 |
| One Million Followers: How I Built a Massive Social Following in 30 Days | Brendan Kane | 4.4/5 |
| Becoming A Digital Marketer: Gaining the Hard & Soft Skills for … | Anya Gildner and Gil Gildner | 4.4/5 |
| Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation | Damian Ryan | 4.2/5 |
| Likeable Social Media, Third Edition | Dave Kerpen | 4.5/5 |
| See You on the Internet: Building Your Small Business with … | Avery Swartz | 4.3/5 |
| The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand | Ekaterina Walter and Jessica Gioglio | 4.1/5 |
| Marketing Made Simple: A Step-By-Step StoryBrand Guide for Any Business | Donald Miller | 4.8/5 |
| The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue | Shama Hyder | 4.3/5 |
| Crush It!: Why NOW Is the Time to Cash In on Your Passion | Gary Vaynerchuk | 4.4/5 |
| Digital Marketing All-in-One For Dummies | Stephanie Diamond | 4.5/5 |
| The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns | Ian Dodson | 4.3/5 |
| Get Scrappy: Smarter Digital Marketing for Businesses Big and Small | Nick Westergaard | 4.5/5 |
| Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing | Wsi | 4.2/5 |
| Digital Marketing | Dave Chaffey and F. Ellis-Chadwick | 4.6/5 |
| SEO for Growth: The Ultimate Guide for Marketers, Web … | John Jantsch and Phil Singleton | 4.5/5 |
| Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers | Russell Brunson | 4.7/5 |
| The Art of Social Media: Power Tips for Power Users | Guy Kawasaki and Peg Fitzpatrick | 4.1/5 |
| Killing Marketing: How Innovative Businesses Are Turning … | Joe Pulizzi and Robert Rose | 4.4/5 |
| Traction: How Any Startup Can Achieve Explosive Customer Growth | Gabriel Weinberg and Justin Mares | 4.5/5 |
| The Social Media Bible: Tactics, Tools, and Strategies for Business Success | Lon Safko | 4.2/5 |
| Google Adwords for Beginners | Corey Rabazinski | 4.2/5 |
| Permission Marketing | Seth Godin | 4.4/5 |
| Social Media All-in-One for Dummies | Jan Zimmerman and Doug Sahlin | 4.4/5 |
| Email Persuasion | Ian Brodie | 4.5/5 |
| Traction | Gabriel Weinberg & Justin Mares | 4.5/5 |
| Building a Story Brand | Donald Miller | 4.6/5 |
| Sold Out | Sorav Jain | 3.5/5 |
| Become a Brand | Sorav Jain | 4.4/5 |
| Hacking Growth | Seth Ellis & Morgan Brown | 4.6/5 |
| The Webinar Way | Sherri Rose | 4.2/5 |
| Epic Content Marketing | Joe Pulizzi | 4.5/5 |
| Jab, Jab Right Hook | Gary Vaynerchuk | 4.6/5 |
| New Rules of Marketing and PR | David Meerman Scott | 4.4/5 |
| Digital Marketing Strategy: An Integrated Approach to Online Marketing | Simon Kingsnorth | 4.5/5 |
| Shoot The HiPPO: How to be a killer Digital Marketing Manager | Tom Bowden & Tom Jepson | 5.0/5 |
| Digital Marketing | Dave Chaffey & Fiona Ellis-Chadwick | 4.6/5 |
| Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies | PR Smith & Ze Zook | 4.7/5 |
| Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers | Russell Brunson | 4.7/5 |
| Brand Storytelling: Put Customers at the Heart of Your Brand Story | Miri Rodriguez | 4.4/5 |
| Marketing 5.0: Technology for Humanity | Philip Kotler | 4.5/5 |
| Digital Marketing Analytics: In Theory And In Practice | Kevin Hartman | 4.1/5 |
| Digital Branding | Daniel Rowles | 4.3/5 |
| The Whole Marketer: How to become a successful and fulfilled marketer | Abigail Dixon | 5.0/5 |
Best Digital Marketing Books in India 2022
Here is a list of the best digital marketing books you should have on hand if you want to expand your business. This list contains authors of international digital marketing books as well as authors of Indian digital marketing books.
Google Adwords for Beginners by Cory Rabazinsky
Rating – 4.2/5
About the book
Are you new to Google Adwords? Then this is the book for you. It’s simple, to-the-point, and an excellent starting place for anyone new to Google Adwords. This book covers the fundamentals of Google Adwords and pay-per-click advertising.
The what, how, where, and how, as well as tried-and-true procedures, are all included. Cory Rabazinsky, the author, has offered an 8-step approach for outcomes that many firms around the world have used to improve an existing campaign or create a template for a new one.
This book is a must-read for everyone who wants a basic understanding of Google Adwords.
Permission Marketing by Seth Godin
Rating – 3.9/5
About the Book
The relationship between consumers and brands is an age-old and vital idea. Seth Godin delves into customer behaviour and behavioural psychology in his book Permission Marketing.
Instead than chasing after the customer, he discusses tried and true ways and approaches that will get your customer asking for your product or service. By using the book’s ideas, you will be able to master long-term client relationships, build brand awareness, trust, and overall enhance sales.
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Social Media All-in-One for Dummies by Jan Zimmerman and Doug Sahlin
Rating – 3.6 / 5
About the Book
Facebook, LinkedIn, Twitter, Instagram, and a slew of other sites – all in one book! Is it possible to get any better than all of this? Zimmerman and Sahlin are ready to improve your sales through various channels using blogs, podcasts, Vlogs, and platform-specific methods.
You have a step-by-step plan to help you build up your campaign. It also discusses when to step back rather than just churning out information in the dark. We strongly recommend this to both newcomers to digital marketing and experienced experts to refresh their memory on the fundamentals.
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Email Persuasion by Ian Brodie
Rating – 3.8/5
About the Book
If you want to use real-world Email methods without the fluff, this is the book for you. It features a customer insight mapping technique that will provide you with an in-depth understanding of what your clients are seeking for and will assist you in providing better service.
Conversions are the ultimate goal, and email marketing has been employed for many years by businesses all over the world. It employs a variety of strategies to increase open rates, engagement, and the creation of a loyal database. Ian Brodie’s book mentions the secret recipe for turning people into subscribers and these subscribers into loyal clients.
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Traction by Gabriel Weinberg & Justin Mares
Rating – 4.2/5
About the Book
Traction by Gabriel Weinberg and Justin Mare, as the title suggests, discusses how a startup may get clients. It discusses how to gain ‘traction’ through increasing consumer growth and momentum for success. The book use a Bullseye Framework to determine which traction channels are required.
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Building a Story Brand by Donald Miller
Rating – 4.3/5
About the Book
Donald Miller’s book is one of the best available. It contains proven solutions to the problems that many digital marketers and businesses confront when trying to make it large. It offers methods for breaking through the competition, interacting with customers, and identifying that unique selling point.
It contributes to the development of a brand storey that is so compelling that customers want your products and services because they can see the value.
It determines why people buy, how to simplify your brand message to make it more effective for multiple channels such as websites, social media, E-brochures, and so on.
It makes no difference if you are a marketing professional, a CEO, a start-up owner, or a student. This book will revolutionise the way you talk about who you are, what you do, and what you have to offer — it’s all about the one-of-a-kind value you provide to your clients.
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Sold Out by Sorav Jain
Rating – 3.8/5
About the Book
Sorav Jain’s Sold Out is a guide for real estate entrepreneurs who want to employ internet marketing to bring in business. The author has worked closely with over 15 real estate brands that have experienced significant success.
It discusses key thoughts and experiences, as well as how to apply these learnings. This book also includes an important comment from Rock Peck, Director of O3M Digital Marketing (Google Premium Partners).
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Become a Brand by Sorav Jain
Rating – 4/5
About the Book
Sorav Jain’s book Become a Brand discusses how to position yourself on social media. Consistent posting will not result in much business in the long run.
The solution is to prepare and strategize your marketing communication by researching and identifying demographics, potential risks, and outcomes.
Hacking Growth by Seth Ellis & Morgan Brown
Rating – 3.8/5
About the Book
Okay, so we’re all familiar with Airbnb, Uber, and couch-surfing as quite commonplace nowadays. However, prior to the digital age, these were well guarded secrets. So, how did they go up the corporate ladder? It did not occur overnight. In their book Hacking Growth, Sean Ellis and Morgan Brown discuss how we may engage, retain, and persuade people to choose your brand.
This methodology is employed by large corporations such as IBM, Microsoft, Uber, and Walmart. It is similar to a real growth-hacking toolbox, and the tactics can be adopted by marketers, entrepreneurs, and any type of manager with cost-effective and data-driven results.
The Webinar Way by Sherri Rose
Rating – 4.5/5
About the Book
Sherri Rose’s The Webinar Way provides 7 Pillars for engaging and connecting with your audience, converting your brand story into sales, influencing new buyers with your ideas, and creating profits.
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Epic Content Marketing by Joe Pulizzi
Rating – 4/5
About the Book
According to Joe Pulizzi, content is essential in marketing, and every firm should aspire for ‘Epic Content Marketing.’ The book explains how to gain loyal clients with content and assist them with their demands. Customers will become grateful and, eventually, loyal if you identify what they want and give it to them.
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Jab, Jab Right Hook by Gary Vaynerchuk
Rating – 4.2/5
About the Book
Gary Vaynerchuck’s writing style is extremely distinctive, and this book discusses how marketers need the appropriate hook to turn traffic into purchases. This hook alludes to the proper strategy. This book can be described as street-smart, funny, and results-oriented.
The digital world is competitive, and the author’s goal is to assist the readers in identifying the proper hook. Companies engaging with customers, patiently swinging the deal, knocking out the competition, are referred to as jabbing. The book will teach you ROI-driven strategies.
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New Rules of Marketing and PR by David Meerman Scott
Rating – 4/5
About the Book
This book, which is accessible in 25 languages, is possibly one of the most popular marketing and public relations guides in the industry. David Meerman, the author, teaches readers how to boost brand visibility, increase revenue, and connect successfully with clients.
Simply said, it highlights how large and small businesses alike can use digital marketing to deliver the right message to the right people at the right time while remaining cost-effective.
The book contains numerous interesting case studies and real-world situations that will captivate you. It is a strategy for engaging a customer who is already inundated with information. David Meerman is a marketing strategist, international author, and adviser to prominent firms such as HubSpot.
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Digital Marketing Strategy: An Integrated Approach to Online Marketing By Simon Kingsnorth
Rating – 4.5/5
About the book
Author Simon Kingsnorth shows how to create the best strategy for a business by combining digital marketing tactics with business strategy and traditional marketing models. The 7 P’s, Porter’s Five Forces, and Customer Lifetime Value are examples of these.
This is the second version of the best-selling Digital Marketing Strategy guide. The Chartered Institute of Marketing recommends it. It employs a simple, step-by-step structure that allows for the design, integration, and measurement of each digital platform and approach, assisting in the selection, alignment, and administration of digital channels.
SEO, social media, content marketing, user experience, customer loyalty, automation and personalization, marketing automation, messaging, and email, online and offline integration, AI, data protection, and privacy strategies are all addressed in this book.
There are additional templates and materials that may be downloaded. It’s a great starting point for any marketer looking to streamline their digital marketing plan for measurable, optimised outcomes.
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Shoot The HiPPO: How to be a killer Digital Marketing Manager By Tom Bowden & Tom Jepson
Rating – 5.0/5
About the book
This book will teach you all you need to know to improve your skills as a digital marketing manager. It focuses on fostering a data-driven decision-making culture in your organisation.
In today’s marketing world, we are frequently overwhelmed with data. Nonetheless, many firms rely critical marketing decisions not on data and analytics, but on the dreaded HiPPO.
Bowden and Jepson demonstrate in this book how, in the face of adversity, rational and data-driven decision-making can frequently give way to personal opinion and gut emotion. They provide us with a solution for developing a culture centred on data-driven decision making, as well as, crucially, shooting the HiPPO. In addition, the writers cover all of the technical abilities necessary for success in today’s digital marketing scene, such as SEO, email marketing, and Google Analytics.
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Digital Marketing By Dave Chaffey & Fiona Ellis-Chadwick
Rating – 4.6/5
About the book
This seventh edition offers advice on the how businesses may make the most of digital media and technology to achieve their marketing strategy. They provide case studies as well as models for developing abilities needed in the job. The book provides the greatest practical frameworks and techniques, such as search marketing, conversion optimization, and social media digital communications.
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Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies By PR Smith & Ze Zook
Rating – 4.7/5
About the book
This book will educate the reader everything they need to know about connecting with consumers and increasing engagement and retention. There are several emphasis points such as AI in marketing, ethical difficulties, and data management issues, all of which can be a problem for any marketer working in a digital field.
- How AI, IoT, Big Data, AR/VR, and marketing automation can be used effectively in campaigns
- Social media’s advantages and disadvantages
- How to Handle Ethical and Data Management Issues
- How to leverage the most popular digital marketing tools and technology today
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Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers By Russell Brunson
Rating – 4.7/5
About the book
Traffic Secrets provides various tactics to help you determine the most successful ways to attract your ideal client (or ‘dream’ customer, as it is referred to in the book) into your funnel – starting with determining who your ideal customer is and where they may be found online.
Aside from the numerous new strategies Brunson will share with you regarding how to effectively drive traffic, how to grow your following across a variety of platforms – as well as other methods of expanding your online business – a thorough reading of Traffic Secrets will alter your perspective of several existing business principles, and will teach you the small, various changes you can make to continuously drive traffic over time, and to keep your business at the top of its game.
The long-term methods you’ll learn in this book are durable and will last as long as there are clients to engage with online.
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Brand Storytelling: Put Customers at the Heart of Your Brand Story By Miri Rodriguez
Rating – 4.4/5
About the book
Rodriguez creates a step-by-step plan for positioning the consumer as the key to motivating the audience. A solid company strategy is centred on brand loyalty, customer behaviour, and engagement. By including storytelling into your plan, you will elicit the emotions of thousands of people. She explains how to assess success and ensure a heartfelt brand voice in all areas, as well as how to align an emotive connection between a brand and a customer, their own beliefs, experience, and objectives.
Rodriguez’s book is a fascinating must-read for all marketers and storytellers, inspiring them to use communication techniques and methods with the help of empathy to resonate with customers in the most authentic, influential, and immersive ways. Not only to increase brand engagement, but also to reward customers in the long run. This book will truly assist you in understanding how to place clients at the centre of your brand’s storey.
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Marketing 5.0: Technology for Humanity By Philip Kotler
Rating – 4.5/5
About the book
Philip Kotler lays forth a strategy for marketers and non-marketers alike to make their organisations more disruptive and digitally focused in an increasingly automated and digitised world. He explains how marketers may accomplish this by combining the best of human intuition and creativity with the expanding power of digital marketing tools.
Kotler begins by examining how developments have resulted in a distinct form of customer behaviour, as well as the obstacles marketers have encountered in reaching their whole market. The following part discusses new strategic orientations being pursued by firms around the world, as well as how to address the business models existent in today’s business environment. The final section delves into the ever-evolving technology of digital marketing, such as artificial intelligence and virtual reality.
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Digital Marketing Analytics: In Theory And In Practice By Kevin Hartman
Rating – 4.1/5
About the book
This book is divided into five major sections, which are as follows:
Part 1 of The Day the Geeks Took Over explores the current situation of digital marketing analytics and modern analysts in the context of their history. It describes where data analysis is now and where it will go in the next 5, 10, or 50 years.
Consumer/Brand Relationships — Part 2 delves into each digital channel, providing pertinent metrics and KPIs for each. We’ll also talk about how customers interact with brands and how to organise consumer data for useful insights.
Part 3 of The Science of Analytics offers a technical understanding of digital production, measuring the efficacy of digital marketing, and the tools and skill set required to work with data. It also provides a useful foundation for assessing data analysis and data visualisation tools.
Part 4 of The Art of Analytics outlines the analyst’s position, the six mutually exclusive and collectively exhausting (MECE) marketing objectives, how to identify meaning and patterns within data, and how to prevent bias.
Part 5 of Storytelling with Data teaches students how to translate analysed data into a thorough, cohesive, and relevant report. Hartman discusses the basic features of outstanding visuals as well as his five ideas for presenting a report.
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Digital Branding By Daniel Rowles
Rating – 4.3/5
About the book
This book will guide you step by step through the digital marketing journey, assisting you in developing the knowledge and abilities necessary to improve your website optimization and marketing tactics. The language is simple and will benefit everyone from a novice to a seasoned marketer. An easy read with insightful content that educates the reader on various tools and strategies while presenting real-world examples.
The book is up to current on contemporary technological advancements, such as:
- Policies and rules for social media
- How to Address Advances in Mobile Marketing and Payments
- Virtual and augmented reality
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The Whole Marketer: How to become a successful and fulfilled marketer By Abigail Dixon
Rating – 5.0/5
About the book
This book examines professional and personal growth via a professional and personal development perspective. It is a practical guide that allows you to grasp and analyse any skill gaps you may have, as well as review them in real time. Abigail presents tips, resources, and tactics to help you get started on the path to success as a marketer. She has amassed a plethora of knowledge from considerable experience leading teams, coaching, and training hundreds of marketers at all phases of their careers to obtain professional marketing qualifications.
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FAQs
Q. What books should I read for digital marketing?
Jab Jab, Right Hook by Gary Vaynerchuk, Epic Content Marketing by Joe Pulizzi and Building a Story Brand by Donald Miller are a few of the best digital marketing books you must read irrespective of being a digital marketeer or even a business owner.
Q. Can I learn digital marketing through books?
Yes, books can help you learn about digital marketing. It will assist you in comprehending case studies and other theoretical components of digital marketing. However, it is recommended that you take a course to fully comprehend the technical aspects and applications of this theory.
Conclusion
That’s all we’ve got! We hope you’ll pick up one of these books and discover your personal holy grail. We recommend soaking up as much information as possible in order to implement the finest tactics to your organisation or workplace.
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