5 Claude Code Folders That Turn AI Into Your Marketing Team

Your project’s instruction manual that Claude reads before every session. This is where you define your brand voice, marketing rules, tools you use, and things Claude should never do.

Without this file, Claude makes assumptions. It might use the wrong tone, ignore your CTA style, or structure content differently than your brand expects. CLAUDE.md eliminates all of that by putting your rules in writing — once.

• Setting brand voice rules (tone, style, what to avoid)
• Defining your tech stack and preferred tools
• Specifying content format and structure
• Listing things Claude should never write or do

# Project Instructions

## Brand Voice
- Confident but not arrogant
- No jargon, write for business owners
- Always end with a CTA
- Never use passive voice

## Tools We Use
- HubSpot for CRM
- Meta Ads + Google Ads
- Canva for creatives
- Notion for content calendar

## Content Rules
- Headings: sentence case only
- Paragraphs: max 3 lines
- Always include keyword in H1

Controls Claude’s permissions — what tools it can use, what it can’t touch, and environment-level config. Think of it as the security settings for your AI assistant.

By default, Claude asks permission for everything. That gets old fast. With settings.json, you whitelist the tools you trust and block the ones you don’t. You can also set environment variables like your preferred model.

• Allowing specific tools without confirmation prompts
• Blocking dangerous or irrelevant operations
• Setting environment variables for Claude’s behavior
• Configuring MCP server connections

{
  "permissions": {
    "allow": ["Read", "Write", "Edit", "Bash", "Glob", "Grep"],
    "deny": ["mcp__dangerous"]
  },
  "env": {
    "ANTHROPIC_MODEL": "claude-sonnet-4-6",
    "CLAUDE_CODE_MAX_TURNS": "100"
  }
}

Custom slash commands that turn multi-line prompts into one-word shortcuts. Each .md file in commands/ becomes a /command you can run instantly — and you can pass arguments with $ARGUMENTS.

If you find yourself typing the same content brief, campaign checklist, or SEO instruction over and over — you’re wasting time. Turn any workflow into a repeatable slash command.

• Blog post briefs you create for every article
• Instagram caption checklists you run on every post
• SEO audit templates you apply repeatedly
• Ad copy frameworks your team reuses

---
description: Write an SEO-optimised blog post
allowed-tools: Read, Write
---

Write a blog post on this topic: $ARGUMENTS

Follow these rules:
- H1 includes the primary keyword
- Paragraphs max 3 lines
- Include a CTA at the end
- Pranav Veerani tone: direct, helpful, no fluff
- Word count: 800–1200 words

Output as clean HTML ready for WordPress.

Save this, then run /write-blog 5 Claude Code tips for marketers

Shell scripts that run automatically before or after Claude uses a tool. Every time Claude edits a file, writes content, or finishes a task — hooks trigger in the background without you thinking about it.

Hooks remove the manual steps you always forget. Auto-format content, run quality checks, send yourself a notification when a long task finishes — all without lifting a finger.

• Auto-running spell/grammar checks after every content write
• Validating SEO rules before every file edit
• Sending yourself a Slack ping when Claude finishes a task
• Pushing content to your CMS automatically after creation

{
  "hooks": {
    "PreToolUse": [{
      "matcher": "Edit|Write",
      "command": "npm run lint -- --fix --quiet"
    }],
    "PostToolUse": [{
      "matcher": "Write",
      "command": "npx prettier --write $FILE_PATH"
    }],
    "Notification": [{
      "command": "terminal-notifier -title Claude -message $EVENT"
    }]
  }
}

Connects Claude to external tools — CRMs, analytics platforms, search engines, APIs, and anything else your marketing stack needs. MCP (Model Context Protocol) extends Claude’s reach beyond local files.

Out of the box, Claude can only work with your local files. Connect HubSpot and Claude can update your CRM. Connect Google Search Console and it can check your rankings. Connect any platform that has an MCP server.

• Querying your HubSpot or CRM data from Claude
• Searching the web for competitor research or trends
• Managing GitHub issues for your dev projects
• Connecting any API with an MCP server

{
  "mcpServers": {
    "supabase": {
      "command": "npx -y @supabase/mcp-server",
      "args": ["--project-ref", "your-project-id"]
    },
    "brave-search": {
      "command": "npx -y @anthropic/brave-mcp",
      "env": { "BRAVE_API_KEY": "your-key" }
    },
    "github": {
      "command": "npx -y @anthropic/github-mcp",
      "env": { "GITHUB_TOKEN": "ghp_xxx" }
    }
  }
}